If you were planning to buy new earphones, how much would you be willing to pay? Of course, this might depend on the type or the brand of the earphones you want to buy or considering whether they’re waterproof or has some extra features. Let’s say you’d pay up to $100 as an average.
Would that number still be the same had that same earphones been sold in a jewelry store or were embellished with Swarovski crystals? I guess not.
Whether you notice it or not, the amount of money you’d be willing to pay is more likely to double up.
That is the effect of inferences on the consumers. A simple alteration in the product’s placement makes a huge difference. By merely placing the product in a place that gives an impression of high value, the consumers would shift their perspectives and believe so.
That pair of earphones might serve the same function no matter where it’s located. However, the consumers’ perception of it is likely to change when such inference takes place.
If you want your product to be perceived of high value, next time, make sure it’s placed in an environment that communicates such message.
BBB- Buyer's Black Box 