Welcome to BBB
Whether you’re a marketer, a marketing student, or simply a consumer interested in what affects your buying behaviour and purchasing patterns then, this blog is for you. Buyer’s Black Box is for anyone who is interested in marketing and in understanding the consumers’ behaviour. There are a lot of drivers out there contributing in shaping… Read more
Word of mouth marketing as a powerful marketing tool and how it can affect behavioural intentions.
In a highly globalised and an increasingly interdependent world, it seems as if countries are easily influenced by each other’s governments, companies, and cultures. The increase of global interaction and trade has obliged corporations to tailor their offerings to suit local needs and preferences. Even more, in order to fit in with the environment they… Read more
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