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Buyer’s Black Box
Whether you’re a marketer, a marketing student, or simply a consumer interested in what affects your buying behaviour and purchasing patterns then, this blog is for you. Buyer’s Black Box is for anyone who is interested in marketing and in understanding the consumers’ behaviour. There are a lot of drivers out there contributing in shaping… Read more
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Cultural Products in the Digital World
Abstract: Cultural products carry symbolic meanings which resemble national identities around the world. How has the digital world affected cultural products and what they resemble? Have such products lost their unique resemblance in the digital world? Or has the digital world enabled cultural products to evolve and reach new boundaries?
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Tribal Marketing; All About Consumers’ Connections
Re-imagining Tribes Whenever we hear the word “tribe”, our brains get immediately redirected to an image of a group of people or cavemen in the early civilization living together and fighting for their own survival. Rarely do we think that tribes are all around us and that we happen to be members of not one,… Read more
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