Upon responding to a stimulus, had it been through media, ads, or through experiences generated by the society, consumers tend to form their product choices, brand choices, dealer choices, as well as their timing and the amount they’re willing to spend accordingly.
Their product choice refers to the product in which they need like a car or bike. The brand choice refers to which car they want to purchase (ex. Ford or Mercedes). This is affected by the stimuli and by the buyer’s black box that we’ve mentioned earlier. The dealer choice refers to the person or place the consumer aims to get the product from. The latter, timing and amount are specific about buying decisions.
In addition to this, there are a lot of factors that play into the consumers’ minds and affects their decision making processes.
BBB- Buyer's Black Box 